About Sam

I build things that actually work.

I’m Sam – a WordPress and Elementor expert based in Jerusalem, Israel. For over 15 years I’ve been helping companies design, build, and maintain web products that perform.

Before going independent, I managed the Design Library and Templates at Elementor – working on digital products used by millions of users worldwide. That experience shaped how I think about quality, scale, and what it really means to build something right.

Today I work with a small number of companies as their dedicated web partner. Not a vendor. Not an agency. A real extension of your team.

15+

Years on WordPress

∞

Elementor templates shipped

Languages spoken

JLM

Based in Jerusalem

In this section

Origins

It runs in the family

"The love of design was passed down to me by my grandfather, Jacques Abramoff — who ran Pilot Publicité, a creative agency in Monaco, founded in the 1960s."

Growing up with that legacy gave me something you can’t learn in school: an intuition for what makes communication work. What makes something look right. What makes it feel trustworthy.

Career

Building the foundation

I started in design in 2009 – print, branding, logo work. Over time the web pulled me in, and WordPress became my main instrument. I built sites, then better sites, then complex platforms.

A defining chapter was two years as a UI/UX Designer at the Israel Police Technology & Information Systems department – where precision, stability, and clarity under pressure weren’t optional. I also hold a B.A. in Finance and Marketing, which means I think about business outcomes, not just pixels.

UI/UX · Israel Police · B.A. Finance & Marketing

Elementor

Inside the tool millions use

I joined Elementor as Design Library & Templates Manager – responsible for the template library that ships with the product and is used by millions of WordPress sites worldwide.

This wasn’t just design work. It was product work: understanding how real users build sites, what patterns hold up at scale, what breaks, and how to create systems that empower rather than constrain. I worked on large-scale digital products, improved onboarding flows, optimized landing pages, and supported AI-driven initiatives.

That experience is not a line on a CV. It’s the reason I think differently about WordPress than most people who build on it.

Design Library · Templates · Product · Onboarding · AI

Today

LOGOBBY - the independent chapter

Today I run LOGOBBY as a focused, independent practice. I work with a deliberately small number of clients – startups and SMBs who need a senior WordPress and Elementor partner, without the overhead of an agency.

I’m based in Jerusalem, speak Hebrew, French, and English fluently, and work across timezones. When I’m not building, I’m studying Torah, spending time with my family, or deep in some side project that will probably become a product.

Available for retainer · Based in Jerusalem · Remote-friendly

Tools & stack

What I work with

Core

Performance & Security

Automation & Integrations

Hosting & Infra

A honest note

What I'm not -
and why that matters.

Knowing what someone won’t do tells you more about how they work than a list of services ever could.

Not an agency

You'll always talk to me directly. No account manager between you and the person doing the work.

Not a generalist

I don't do everything. I do WordPress and Elementor exceptionally well - and I stop there.

Not taking on 30 clients

My client list is small by design. When I take on a project, it gets real attention - not a slot in a queue.

Not disappearing after delivery

I'm looking for long-term relationships, not one-off projects. Your site should keep getting better over time.

Let's work together

Sound like the right fit?

Tell me about your project – even a rough idea is enough to start a conversation.